Apart from Mulberry Alexa, Proenza Schouler has one of the most definitive satchel for the ladies. It quite iconic in a way, that once you saw it you can pinpoint that the bag is Proenza's. Maybe because of its front flap design that look kinda unique and quirkily appealing to the eyes that made you drawn to the bag instantly without a doubt.
And to continue the effort of the iconic bag, the label has released some iPad cases bearing resemblance to its satchel design. It does look nice, and I have no grudge that there'll be some blokes out there would also like to snatch 'em too from their girlfriends; especially when it can come across as mlutch (that is men's clutch, fyi) - and it seems to be quite huge for men's trend nowadays.
From the look, I can see that the PS' iPad cases have dual function, one part to safekeep your iPad in the zippered compartment; while the front section with the flap cover can serve as additional storage for other stuff like folded documents, bills, etc... Very practical indeed.
[pix from proenza schouler]