The most anticipated issue of the year - the SEPTEMBER issue - has finally hit the store as early as 3 weeks ago. And as September has just begun, we'll be seeing more mags of this issue hitting the bookstore across the country. What's better - they're all gonna be thicker than the rest of the months. What's the special thing about September issues, anyway?
1. If you ask me, I bought men's fashion mags for the fashion (and fitness matter), whereas the September issue women's mag like Vogue or Elle for the sake of photography (coz their fashion has no meaning to me). If you're an avid photographer this issue is the best to learn about art direction - especially when it comes to fashion photog - coz every editorial will at least feature the very best photographers out there in the fashion planet who're well-known for their work globally. Name it: Mario Testino, Steven Meisel, Patrick Demarchelier, Annie Leibovitz, David Sims, etc... etc. Not only that, even the adverts that fill more than 60% of the content is mostly new too and shot by the most coveted fashion photoartists. It's all about learning, really. Learning how to infuse sombreness and the ambience of gloomy with a touch of class. How to make the texture of leather or the fluidity of the fabric really pop out. How to let the color appear vivid without being tacky. How to master the art of one third. How to pose by not appearing too posey. How to shoot people in the group that each person in the frame has their own personality shine. There're many things I can learn from September issue!
2. It's the big fashion issue, without a doubt, that feature the finest material came out of the previous Fall/Winter runways. Think luscious wool, tweed and plaid, luxe leather, the best boots, the great bags and techno cases, new prints and patterns, new silhouettes of the suits, etc... which is not widely seen in the Spring/Summer season. And probably because you gonna have more clothing material per square inch of the body compared to summer clothing - that could make this issue much more celebrated than the rest.
3. C'mon, because it's all about the hype! Ever since 'September Issue' documentary film came out a couple of years ago, everybody seem to wanna follow the hype that making this issue as THE issue of the year not to be missed. Enough said.
But having said that, why men's September issues still can't rival the ladies'? Even GQ went only a quarter thick than 856-pages phonebook-lookalike Vogue, despite they're all under the same Conde Nast flagship.
Well, that's something to ponder about...